Privacy Policy

1. Information We Collect

We collect the following categories of information when you use our website or contact us:

• Form submissions: Name, phone number, email address, address, and service request details you provide when contacting us.
• Technical information: IP address, browser type, device type, and pages visited, collected automatically via standard server logs.
• Communication records: Records of calls, emails, and text messages you exchange with us regarding your service request.

2. How We Use Your Information

• To respond to your service request and schedule appointments
• To communicate with you about your repair, warranty, or follow-up
• To improve our website and service offerings
• To comply with applicable laws and regulations
• To send service reminders or promotional communications (you may opt out at any time)

3. Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve user experience, analyze traffic, and understand how visitors interact with our site. You may disable cookies in your browser settings; however, some features of the site may not function as intended.

4. Third-Party Services

We use trusted third-party services to operate our business. These may include:

• Mapping services: For displaying our location and service area on our website
• Customer relationship management: For scheduling, follow-up, and communication
• Phone and SMS platforms: For call routing, appointment reminders, and service notifications
• Payment processors: For securely collecting payment for services rendered
• Analytics platforms: For understanding how our website is used (data collected is anonymized)

Each third party operates under its own privacy policy. We select vendors who maintain industry-standard data security practices.

5. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Service records are typically retained for a period consistent with our warranty coverage and applicable statutes of limitations under Texas law.

6. Communication Opt-Out (TCPA)

By providing your phone number, you consent to receive calls and/or text messages from ApexPrime Appliance Co. regarding your service request. Standard message and data rates may apply. To opt out of text messages, reply STOP at any time. To opt out of all marketing communications, contact us at (972) 668-7460 or via the contact form on our website.

7. Your Rights (CCPA)

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of the sale of your personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at (972) 668-7460 or 279 Main St Ste 200, Frisco, TX 75034.

8. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy regularly.

10. Contact Us

For privacy-related questions or to exercise your rights:

ApexPrime Appliance Co.
279 Main St Ste 200
Frisco, TX 75034
Phone: (972) 668-7460